About SO-ME

A better way to shop. Finally.

Online shopping was supposed to save time, but somewhere along the way, it got messy. Too many tabs. Too many filters. Too many choices that don't feel like you.

SO-ME is here to change that.

We're building a swipe-to-like shopping app that actually learns your style - so you can stop searching, stop settling, and start finding things that feel right.

Where it started

We're two sisters - Molly and Connie - who've spent over a decade in marketing, helping brands connect with real people. But when it came to shopping for ourselves, even we were overwhelmed.

Why was every platform built for sellers, not shoppers? Why did it take 20 open tabs just to find one dress we liked?

So we built SO-ME - not as another marketplace, but as a tool that works for you.

What we believe

✓Shopping should be personal, not performative.
✓AI should learn your style, not box you in.
✓You shouldn't need a PhD in filters to find a decent outfit.
✓New or pre-loved — good style is good style.

We want SO-ME to feel less like a shop, and more like a stylist who just gets it.

How it works

SO-ME learns through swipes, not searches. Every product you like (or don't) teaches our algorithm a little more about your taste — so your feed gets better every time you open the app.

We don't show you what sells. We show you what suits you.

🤝 Join the movement

We're not here to follow fashion. We're here to fix the way we find it.

Instagram TikTok

Or better yet - sign up, give it a go, and tell us what you think.

Because SO-ME isn't just for you.
It's powered by you.

Where it started

We're two sisters - Molly and Connie - who've spent over a decade in marketing, helping brands connect with real people. But when it came to shopping for ourselves, even we were overwhelmed.

Why was every platform built for sellers, not shoppers? Why did it take 20 open tabs just to find one dress we liked?

So we built SO-ME - not as another marketplace, but as a tool that works for you.

About SO-ME

A better way to shop. Finally.

Online shopping was supposed to save time, but somewhere along the way, it got messy. Too many tabs. Too many filters. Too many choices that don't feel like you.

SO-ME is here to change that.

We're building a swipe-to-like shopping app that actually learns your style - so you can stop searching, stop settling, and start finding things that feel right.

Where it started

We're two sisters - Molly and Connie - who've spent over a decade in marketing, helping brands connect with real people. But when it came to shopping for ourselves, even we were overwhelmed.

Why was every platform built for sellers, not shoppers? Why did it take 20 open tabs just to find one dress we liked?

So we built SO-ME - not as another marketplace, but as a tool that works for you.

What we believe

✓Shopping should be personal, not performative.
✓AI should learn your style, not box you in.
✓You shouldn't need a PhD in filters to find a decent outfit.
✓New or pre-loved — good style is good style.

We want SO-ME to feel less like a shop, and more like a stylist who just gets it.

How it works

SO-ME learns through swipes, not searches. Every product you like (or don't) teaches our algorithm a little more about your taste — so your feed gets better every time you open the app.