SO-ME is a fashion discovery platform that brings together new, pre-loved, and rental fashion in one place. We use AI to help you find pieces that match your style, budget, and values — without the endless scrolling.

How does the AI stylist work?

Our AI understands natural language, so you can describe what you are looking for in your own words — like "a dress for a summer wedding under 80 pounds" — and it will search thousands of products to find the best matches for you.

What is pre-loved fashion?

Pre-loved items are second-hand pieces that have been previously owned and worn. Shopping pre-loved is a great way to find unique styles, save money, and reduce the environmental impact of fashion.

Yes, SO-ME is completely free to use. You can search, browse, and save items without paying anything. When you find something you love, we link you directly to the retailer to complete your purchase.

Create a free account to save your favourites. When browsing, tap the heart icon on any product to add it to your saved items. You can come back to them anytime from your profile.

What brands do you have?

We feature hundreds of brands across new and pre-loved fashion, from high-street favourites like M&S, Zara, and COS to premium labels and independent sellers. Our catalogue is growing every day.

Shop Women's & Men's Fashion

New, pre-loved & rental clothing, shoes and accessories from hundreds of brands — all in one place.

Just In

Fresh from our latest drop

Jaded Rose Leopard Bow Shoulder Mini Wrap Dress

Jaded Rose

£55.00

Jaded Rose Leopard Midaxi Dress with Twist Cinch

Jaded Rose

£55.00

Jaded Rose Leopard Mesh Maxi Dress - High Neck Long Sleeve

Jaded Rose

£65.00

Shnoo Black Sequin Collared Long-Sleeve Shirt

Shnoo

£24.00

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About SO-ME

SO-ME brings together new, pre-loved, and rental fashion from hundreds of brands in one place. Instead of scrolling through dozens of apps and websites, describe what you are looking for in your own words and let our AI stylist find the perfect match, whether that is a summer wedding guest dress under 80 pounds or a sustainable winter coat in navy.

Every recommendation is personalised to your style, size, and budget. We search across thousands of products from brands like Marks & Spencer, ASOS, Zara, Reiss, and many more, including pre-loved marketplaces and rental platforms, so you can shop smarter and more sustainably without compromising on style.

Whether you are refreshing your wardrobe, shopping for a special occasion, or exploring new styles, SO-ME makes it easy to discover fashion that feels like you. Browse by category, chat with our AI stylist, or take our Style Finder quiz to get started.