How SO-ME earns money — explained plainly
SO-ME is an independent fashion discovery platform. We don't hold stock, take payments, or fulfil orders. Every product on this site is sold by a third-party retailer (sometimes called a "merchant" or "partner store"). When you click BUY AT [Retailer] on a product page, you leave SO-ME and complete your purchase on that retailer's own website, under their own terms.
SO-ME participates in affiliate marketing programmes. When you click through from SO-ME to a partner retailer and subsequently make a purchase, the retailer pays us a small commission. The commission doesn't change the price you pay — you pay the same price you'd pay if you visited the retailer directly.
We work with affiliate networks including Awin, Sovrn Commerce, and the retailers' own affiliate programmes where applicable. These networks track outbound clicks via redirected URLs and attribute commission to SO-ME for purchases made within their attribution window (typically 30 days).
SO-ME is not an authorised reseller, official partner, or representative of any of the brands or retailers featured on this site. The product images, descriptions, prices and availability information you see are sourced from the retailers' own affiliate feeds — these are public-facing commercial data feeds the retailers publish via affiliate networks specifically so partners like SO-ME can display their products.
We use brand and retailer names purely to identify what's for sale and where you can buy it. We don't claim endorsement by any brand. If a brand is featured on SO-ME, it's because that brand has authorised its products to appear in an affiliate network we participate in.
The recommendations, edits, style tips and category pages on SO-ME are editorially curated. We don't accept payment to feature specific products, and earning a commission on a click doesn't affect whether a product is shown or how it's ranked. The product set you see is built from our taste editorial layer, search relevance, and your own preferences (when signed in).
If you have a question about the affiliate model, our retailer relationships, or anything you see on a product page, drop us a line at hello@so-me-app.com.
Last updated: 27 April 2026. SO-ME APP LTD, Toward Studio, Cambrian Buildings, Cardiff CF10 5FL.