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    All Brands
    casualcontemporaryurbanminimalistmodern

    HUGO

    HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

    Founded1994
    AudienceYoung adults and professionals who prefer a modern, casual, and stylish look.
    Founded1994

    Curated Edit

    63 products

    Shop by Category

    • Shirts & Tops20
    • Sunglasses17
    • Underwear9
    • Shorts8
    • Socks5
    HUGO Hugo Men's Trunk Triplet Pack Black
    HUGO

    Hugo Men's Trunk Triplet Pack Black

    £25.20
    HUGO Hugo Men's Laze Shorts CW Blue
    HUGO

    HUGO Men's Laze Shorts CW Blue

    £39.00
    HUGO Hugo Men's Tiki T-Shirt Black
    HUGO

    HUGO Men's Black Oversized T-Shirt

    £49.00
    HUGO Hugo Men's Paolo Shorts Black
    HUGO

    HUGO Men's Paolo Shorts Black

    £49.00
    HUGO Hugo Men's 3 Pack Rib Label CC Socks White
    HUGO

    HUGO Men's 3 Pack Rib Label CC Socks White

    £24.00
    HUGO HUGO Men's Rectangle Black Grey HG 1194/S
    HUGO

    HUGO Men's Rectangle Black Grey HG 1194/S Sunglasses

    £83.00
    HUGO HUGO Men's Aviator Black Dark Grey HG 1195/S
    HUGO

    HUGO Men's Aviator Black Dark Grey HG 1195/S Sunglasses

    £88.00
    HUGO Hugo Men's 3 Pack Rib Label CC Socks Black
    HUGO

    HUGO Men's 3 Pack Rib Label CC Socks Black

    £24.00
    HUGO Hugo Men's Austin Shorts Blue
    HUGO

    HUGO Men's Blue Ribbed Cotton Shorts

    £41.65
    HUGO Hugo Men's Austin Shorts Beige
    HUGO

    HUGO Men's Austin Shorts Beige

    £49.00
    HUGO Hugo Men's T-Shirt Triple Pack Multi
    HUGO

    HUGO Men's T-Shirt Triple Pack Multi

    £45.00
    HUGO Hugo Men's Boxerbr Triple Pack Design Multi
    HUGO

    HUGO Men's Boxer Triple Pack Design Multi

    £44.00
    HUGO Hugo Men's Trunk Triple Pack Spray Black
    HUGO

    HUGO Men's Trunk Triple Pack Spray Black

    £49.00
    HUGO Hugo Men's Laze T-Shirt Natural
    HUGO

    HUGO Men's Laze T-Shirt Natural

    £23.40
    HUGO Hugo Men's Nocto Long Set Black
    HUGO

    HUGO Men's Nocto Long Set Black

    £101.15
    HUGO Hugo Men's Trunk Five Pack Black
    HUGO

    HUGO Men's Trunk Five Pack Black

    £44.85
    HUGO Hugo Men's Tape Tonal Logo Short Sleeve T-Shirt Dark Blue
    HUGO

    HUGO Men's Dark Blue Tape Tonal Logo T-Shirt

    £23.60
    HUGO Hugo Men's Logo Short Green
    HUGO

    HUGO Men's Logo Short Green

    £24.00
    HUGO Hugo Men's Laze Box Logo Pullover Hoodie Black
    HUGO

    HUGO Men's Laze Box Logo Pullover Hoodie Black

    £53.10
    HUGO Hugo Men's Laze Box Logo Full Zip Top Black
    HUGO

    HUGO Men's Laze Box Logo Full Zip Top Black

    £53.10
    HUGO Hugo Men's Logo Short Black
    HUGO

    Hugo Men's Logo Short Black

    £27.00
    HUGO Hugo Men's Short Sleeve Polo Shirt White
    HUGO

    Hugo Men's White Short Sleeve Polo Shirt

    £22.50
    HUGO Hugo Men's Austin Long Sleeve Shirt Black
    HUGO

    HUGO Men's Austin Long Sleeve Shirt Black

    £47.20
    HUGO Hugo Men's Abas Swim Logo Swimshort Grey
    HUGO

    HUGO Men's Abas Swim Logo Swimshort Grey

    £23.60

    Showing 24 of 63

    About HUGO

    HUGO is a fashion brand that was originally launched as a sub-brand of the German fashion house Hugo Boss in 1994. It targets a younger demographic with a more casual and relaxed style compared to the traditional Hugo Boss line.

    HUGO pieces typically lean casual, contemporary, urban, tailored to young adults and professionals who prefer a modern, casual, and stylish look.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

    Popular HUGO categories on SO-ME: shirts & tops (20), sunglasses (17), underwear (9), shorts (8), socks (5).