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    SO-MESO-ME

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    SO-ME is a trading name of SO-ME App Ltd. Registered in England and Wales. Toward Studio, Cambrian Buildings, Cardiff CF10 5FL. SO-ME earns commission from qualifying purchases. This does not affect pricing.

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    All Brands
    minimalistmodernmonochromaticclean linescontemporary

    Principles

    Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

    Founded2012
    AudienceYoung professionals and fashion-forward individuals who appreciate sophisticated and understated style.
    Founded2012

    Curated Edit

    93 products

    Shop by Category

    • Dresses79
    • Coats & Jackets10
    Principles Chiffon midi dress
    Pre-loved
    Principles

    Principles Multi-Colour Leopard Print Chiffon Midi Dress

    £4.00
    Principles red lace trim blouse white floral 8 10
    Pre-loved
    Principles

    Principles Red Floral Henley Blouse Size 10

    £12.00
    Principles Principles Women's Geo Jacquard Knitted Dress in Navy
    Principles

    Principles Navy Geo Jacquard Sleeveless Midi Dress

    £27.50
    Principles Principles Women's Square Neck Belted Linen Midi Dress in Blue
    Principles

    Principles Blue Linen Square Neck Midi Dress

    £16.50
    Principles Principles Women's Metallic Halterneck Maxi Dress in Blue
    Principles

    Principles Blue Metallic Halterneck Maxi Dress

    £27.50
    Principles Principles Women's Tailored Crepe Belted Midi Dress in Dark Pink
    Principles

    Principles Dark Pink Crepe Midi Dress with Belt

    £38.50
    Principles Principles Women's Contrast Piped Twist Front Midi Dress in Olive
    Principles

    Principles Olive Crepe Twist Front Midi Dress

    £44.00
    Principles Principles Women's Tiered Tie Waist Midaxi Dress in Green
    Principles

    Principles Green Striped Midi Dress

    £44.00
    Principles Principles Women's Structured Ruched Button Through Maxi Dress in Green
    Principles

    Principles Green Structured Ruched Button-Through Maxi Dress

    £35.40
    Principles Principles Women's Abstract Organza Contrast Shirt Dress in Pink
    Principles

    Principles Pink Abstract Organza Contrast Shirt Dress

    £41.30
    Principles Principles Women's Formal Tie Front Belted Midi Dress in Red
    Principles

    Principles Red Formal Tie Front Belted Midi Dress

    £55.00
    Principles Principles Women's Contrast Roll Sleeve Midi Dress in Black
    Principles

    Principles Black Contrast Roll Sleeve Midi Dress

    £59.00
    Principles Principles Women's Formal Colour Block Contrast V Neck Midi Dress in Black
    Principles

    Principles Black & Tan Contrast V Neck Midi Dress

    £59.00
    Principles Principles Women's Scarf Print Belted Shirt Dress in Olive
    Principles

    Principles Olive Print Belted Shirt Dress

    £44.00
    Principles Principles Women's Black Puff Sleeve Waistband Detail Broderie Midi Dress
    Principles

    Principles Black Broderie Midi Dress with Puff Sleeves

    £19.50
    Principles Principles Women's Camel Cowl Tie Neck Satin Jacquard Midi Dress
    Principles

    Principles Camel Satin Jacquard Midi Dress

    £16.50
    Principles Principles Women's Orange Linen Asymmetric Hem Halter Midaxi Dress
    Principles

    Principles Women's Orange Linen Asymmetric Hem Midaxi Dress

    £16.50
    Principles Principles Women's Navy Cowl Tie Neck Satin Jacquard Midi Dress
    Principles

    Principles Navy Satin Jacquard Cowl Neck Midi Dress

    £16.50
    Principles Principles Women's Relaxed Double Breasted Blazer in Forest
    Principles

    Principles Forest Double Breasted Blazer for Women

    £35.40
    Principles Principles Women's Square Neck Parachute Midi Dress in Navy
    Principles

    Principles Navy Square Neck Midi Dress

    £16.50
    Principles Principles Women's Khaki Contrast Ring Detail Jersey Midi Dress
    Principles

    Principles Khaki Jersey Midi Dress with Ring Detail

    £14.75
    Principles Principles Women's Geo Print High Neck Detail Crepe Midi Dress in Mono
    Principles

    Principles Mono Geo Print Midi Dress

    £27.50
    Principles Principles Women's Navy Rib Contrast Detail V Neck Midi Dress
    Principles

    Principles Navy Rib Contrast Detail V Neck Midi Dress

    £23.60
    Principles Principles Women's Square Neck Parachute Midi Dress in Khaki
    Principles

    Principles Khaki Square Neck Midi Dress

    £16.50

    Showing 24 of 93

    About Principles

    Principles is a fashion brand known for its minimalist and modern designs, often featuring clean lines and a monochromatic color palette.

    Principles pieces typically lean minimalist, modern, monochromatic, tailored to young professionals and fashion-forward individuals who appreciate sophisticated and understated style.. Use the filters above to narrow by category, size, or price, or jump straight to the newest drops below.

    Popular Principles categories on SO-ME: dresses (79), coats & jackets (10).